Strategist, Marketer, Trailblazer
Charlotte, NC native with a demonstrated passion for meaningful operations, technical design, and data-driven content strategy.
Building strategies and producing content for companies including:
Meeting Customers Where They Are
Creating personal experiences at the right time, in the right place.
Content Strategy
Content is always King (or Queen). Crafting content or a digital experience is so much more than just keywords or images – It’s a story. The essence of my approach to content is staying focused and present.
Operations
Creating thoughtful stories that mean something to the customer need more than just creativity—it requires a seamless production process. As a seasoned expert in content production ops, I’ve transformed my fair share of strategies to tactical experiences.
Authoring
From launching new pages to updating existing content, my approach focuses on usability and engagement. With a deep understanding of user behavior, I create digital experiences that captivate and convert.
About Me
Hey! I’m Matt – a marketing, communications and eCommerce strategist located in Charlotte, North Carolina.
For over 10 years, I’ve led funnel-wide content strategy, trailblazed cross-functional operations, and piloted meaningful production in a variety of marketing and eCommerce roles.
As a motivated, collaborative, and data-driven manager, translating the strategic to the tactical and back has been my defining, professional passion.