My Projects
Explore more about how I translate content strategy to impactful, published content that converts, below.
New To The User: PDP Content
Empower the customer to make an informed purchasing decision. The goal of any product detail page. Learn about the initiative I spearheaded to create meaningful, on-page content for one of Sunbelt Rentals’ highest converting page types.
Defining The Digital Storefront
The homepage is the digital storefront for any business. Learn more about the project I co-led to overhaul the story experience from top to bottom.
Onboarding the Film & TV Experience
Lights, Camera, Action! Film & TV was a new line of business needing a place in the site assortment. Learn more about the project I co-led to define and create a net-new business experience for a recently acquired film conglomerate.
Projects I led the Content Strategy, Content Production, & Publishing for:
- Sunbelt Rentals Blog:
- The Role of Energy Management in Reducing Your Carbon Footprint
- How to Optimize Generators for On-Site Energy Management
- Using Battery Energy Storage Systems (BESS)
- Planning for Effective Emergency Response Equipment Use
- Don’t let Disaster Linger: Your Guide to Emergency Response Remediation Equipment
- Direct-Fired vs. Indirect-Fired Heaters: What’s the Difference and Why Does It Matter?
- Boiler Contingency Plan: How to Remain “Business as Usual” When Heating Equipment Fails
- Keeping Schools Warm When Heat Goes Cold
- Emergency Response Preparedness: Ensuring Climate Control in Crisis
- Importance of Trench Safety to Prevent Injury
- Top Applications for Trench Safety Solutions
- Innovative and Sustainable Solutions for Healthcare Facilities
- How to Choose a Temporary Airplane Hangar
- And more..
Mow Anywhere (on Amazon)
Mow anywhere, anytime or well, that’s what pages were supposed to say. Learn more about my initiative to create new, A+ content for Husqvarna’s flagship robotic mower.
Product Review Sweepstakes
Ratings and Reviews are critical. Learn about my series of review sweepstakes that saw a boost to sitewide positive ratings by 90%.
Back to Basics: Customer Focus
We must meet customers where they are and how they talk. Learn more about my sweeping catalog overhaul and a notable example that saw boosted organic traffic by 19%.
Projects I led the Requirement Gathering, Research, Content Production, & Publishing for:
- Sunbelt Rentals:
- All Category Page Headers / Descriptions
- ~170 pages
- Floor Care – Product Detail Pages
- ~88 pages
- Lawn & Landscape – Product Detail Pages
- ~45 pages
- Pump Solutions – Product Detail Pages
- ~35 pages
- Commercial & Construction Heating – Product Detail Pages
- ~50 pages
- And more..
- All Category Page Headers / Descriptions
- Husqvarna:
- Automower – Product Detail Pages
- Chainsaws, String Trimmers, Blowers, & more
- And more..