Product: Husqvarna Automower is a robotic, autonomous lawn mower that moves around your card, cutting small pieces of grass – keeping your lawn mowed as it runs throughout the week.

Role: As part of my effort to redefine best in category content, I managed an expansion of our robotic lawn mower category’s content standing on Amazon. Working with various stakeholders across the business, I leveraged GA data, customer feedback, and heat maps to identify where our customers interacted with us most on our product detail pages. After prioritizing SKUs (against MoM revenue) and the customer’s biggest pain points using Automower, I got to work managing the content pipeline.